Website DeSIGN
Website Design & Development
The Bananalytics approach is tried and tested. It gives businesses control over their online destiny and allows them to manage their website content without sacraficing on design. Based in Mallow, Co. Cork, we provide web design and development services to clients in Cork, Ireland, and beyond.
Power of WordPress: WordPress is a widely popular and versatile Content Management System (CMS). Its user-friendly interface makes it easy for businesses to update and manage their website content without any technical knowledge. WordPress also offers a vast array of themes and plugins that can be customized to suit any business’s unique needs and branding.
Page Builders for Enhanced Design: Page builders are tools that enhance the design capabilities of WordPress. With page builders, businesses can easily create stunning, professional-looking webpages without writing a single line of code. Drag-and-drop functionality, pre-designed templates, and various styling options empower users to craft visually appealing pages that resonate with their target audience.
Flexibility and Customizability: Combining WordPress with page builders allows for unparalleled flexibility and customizability. Businesses can easily modify layouts, fonts, colors, and content to reflect their brand identity. Whether it’s showcasing products, sharing services, or publishing blog posts, the combination of WordPress and page builders accommodates every aspect of a business’s online presence.
Responsive Design for Mobile Users: In today’s mobile-driven world, a website must be responsive and mobile-friendly. WordPress themes and page builders are designed with responsiveness in mind, ensuring that your business website looks fantastic and functions seamlessly on various devices, from desktop computers to smartphones and tablets.
Search Engine Optimization (SEO) Benefits: WordPress has built-in SEO features that help improve your website’s visibility in search engines. When combined with SEO plugins and properly configured hosting, businesses can optimize their websites for better search engine rankings, attracting more organic traffic and potential customers.
Good Hosting for Optimal Performance: Hosting plays a crucial role in website performance. Good hosting ensures faster loading times, improved security, and reliable uptime for your business website. A slow or unreliable website can deter visitors and harm your online reputation, which is why investing in quality hosting is essential. We also use caching techniques to further improve page load times.
E-commerce Capabilities: For businesses looking to sell products or services online, WordPress offers powerful e-commerce plugins like WooCommerce. These plugins, combined with page builders, enable businesses to create user-friendly online stores with secure payment gateways and various shipping options.
Scalability for Growing Businesses: As businesses expand, their website needs to grow with them. WordPress, along with page builders and good hosting, provides a scalable solution. It can handle increased traffic, additional content, and new features, ensuring your website remains robust and functional as your business flourishes.
Website Tuning
Already got a website? Chances are, so do all your major competitors. How can you stand out from the crowd and dominate the audience for your niche?
On the face of it, it’s easy. You want to drive more targeted traffic to your site than your competitors, and keep them there until they convert. For most business websites, traffic comes from 4 primary sources:
- Direct visits – customers know your brand and type the url directly into the browser, or bookmark you
- Search Engines – they search for something on Google, and if you are high on page one of the results, you’ll likely get a click. The goal of the Google search engine is to return the best result for a given search term. Their success at doing this is what keeps them dominant in the search market.
- Social Media – while not relevant for all business types, social media can drive a lot of engaged traffic to your site.
- Pay Per Click Advertising – You pay for every ad click that brings a user to your site.
Acquiring those site visits is hard work. Once you get them to the site, you need to convert them. This may mean triggering a phone call, a contact form submission, an eCommerce purchase or even keeping them enaged on a target page for long enough to understand and absorb the message you are sharing.
In brief, we use data to drive targeted traffic to your site and convert it, using data.
- What are your unique selling points?
- What are your competitors doing better than you?
- Where are the opportunities?
- Has the customer journey been optimised?
- What’s your re-marketing strategy?
- Are your PPC and Digital Marketing campaigns providing a return?
- What metrics do you have to tell you how you are improving?
If you can’t answer these questions, we can help you find the data that will give you the answers and together, we can optimise your web presence, and watch the data to ensure that we are getting it right and improving day by day..